WHAT WE DO

Sponsorship

Sponsorships play a critical role in an association’s revenue. You count on generating revenue to help fund new and existing programs and to subsidize other expenses. But sponsorship best practices are stuck in a tradition-bound rut that isn’t delivering the best value to either associations or their sponsors.

Many association professionals say sponsorship revenue is decreasing. Because of this downward trend, sponsorship is becoming more professionalized. In this era, generating good sponsorships need a different mindset and targeted strategies.

Sponsors want a return on their investment. Logos and signage alone cannot deliver the value they seek. They want to develop the reputation and the relationships that lead to referrals and sales.

As a result, associations are changing how they think and talk about these critical relationships. In many associations, sponsors are now called “revenue partners.” We at GAM help you to prepare and execute new age sponsorship and revenue generation strategies.

Sponsorship Acquisition

  • + Develop sales strategy
  • + Database compilation
  • + Creating Sponsorship Brochure
  • + Sourcing Sponsors
  • + Contract negotiations
  • + Development of communication material
  • + Advise on Sponsorship amount and inclusion in packages
  • + Marketing campaigns
  • + Engaging exhibitors and customize sponsorship packages
  • + Develop Sales Strategy
  • + Regular communications with potential top sponsors & exhibitors.
  • + Regular updates on website & social media to attract galore
  • + Target high ranking potential sponsors
  • + Delivery of sponsor & Exhibitor benefits

Exhibition Selling

  • + Develop Sales Strategy
  • + Prospects Database compilation
  • + Opportunity assessment and reaching out to the right target
  • + Associate with relevant trade bodies
  • + Contract negotiations
  • + Development of communication material
  • + Engaging exhibitors and customize sponsorship packages
  • + Regular communications with potential top sponsors & exhibitors.
  • + Regular updates on conference website and social media to attract galore
  • + Target high ranking potential exhibitors
  • + Delivery of committed benefits

Delegate Acquisition for the events & conferences

  • + Understanding the needs of your attendees
  • + Event Promotion
  • + Research and prospects data compilation
  • + Reaching out to the prospective attendees
  • + Efficiently tracking your targets and performance
  • + Ticketing/registration management